Vidhu R Varma
B2B growth marketer.
Full-funnel strategist.
I build marketing functions from zero and scale them into revenue, across SEO, paid media, email, and CRM.
Background
I'm a B2B marketing generalist with over a decade of experience across agency and in-house roles, hands-on across SEO, paid media, email & CRM marketing, and full-funnel strategy. As the founding marketing hire at Cargoz, a UAE logistics platform, I built the function from zero: brand, website, SEO, paid media, and lifecycle marketing, before scaling it into a team. My focus has always been the same wherever I've worked — not just more leads, but better ones, and a funnel that sales actually trusts.
Skills, Tools & Case Studies
Paid Media
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, ChatGPT Campaign Manager
Analytics & Optimization
GA4, Google Tag Manager, Hotjar, A/B Testing, Looker Studio
SEO
SEMrush, Ahrefs, Screaming Frog
CRM & Automation
HubSpot, Marketo, Mailchimp, LeadSquared, Odoo CRM, Salesforce
Project Management
Asana, Height, Trello, Monday.com, Bitrix
Leadership & Strategy
Team Building, Budget Management, Stakeholder Management, GTM Strategy
Vendor Management
Hiring & managing marketing agencies, consultants, videographers, and freelancers
Data & Reporting
Creating & managing monthly, quarterly, and yearly projections and budgets; preparing & managing performance reports
Cargoz FZE
- The situation
- Cargoz had zero leads and no marketing function at all. As the founding marketing hire, I was starting from a blank page at a pre-launch logistics startup.
- What I did
- Built everything from the ground up in year one, solo: logo, website, SEO, and paid marketing. Once the foundation was working, I hired and led a team of four — a content writer, PPC executive, WhatsApp & email marketing specialist, and SEO executive — plus a freelance designer, and shifted the strategy to a full-funnel approach focused on lead quality over volume.
- The result
- Revenue has grown 7x since the start, with a 46% lead-to-SQL conversion rate and up to AED 100,000 in monthly ad spend managed across Google Ads, LinkedIn, and Meta.
AI Google Ads Agent
- The situation
- Manually analyzing Google Ads performance data was slow, made it hard to catch underperforming campaigns and keywords quickly, and stakeholder reporting needed a better format.
- What I did
- Designed and built an AI-powered agent, using the OpenAI API, that automates Google Ads performance analysis and reporting, flagging issues and opportunities without manual digging.
- The result
- Meaningfully reduced time spent on manual analysis and sped up how quickly campaign optimizations could be decided and actioned.
ID Vision Trading LLC
- The situation
- Ad spend was going to waste on underperforming targeting, and lead quality wasn't where it needed to be.
- What I did
- Restructured campaigns and targeting based on performance data, rebuilt landing pages around what was actually converting, and ran regular audits to keep spend efficient. Alongside paid, I ran SEO to grow organic traffic, tracked performance across GA, Search Console, and Meta Insights, and led email campaigns focused on retention and engagement.
- The result
- Cut ad spend by 20% while increasing qualified leads — proof that efficiency and growth aren't a trade-off.
Gallery
A closer look at campaigns, communications, and reporting — screenshots to be added.
Paid Ads
LinkedIn Campaigns
Meta Campaigns
Email Marketing
WhatsApp Marketing
Dashboards
Landing Pages
